“We’ve seen dozens of top brands and partners building communities and successfully creating on our platform in a variety of groundbreaking formats, and we firmly believe that all brands will eventually have a presence on Roblox,” Wootton said. One takeaway from this flurry of brand partnership activity: Roblox is deadly serious about building an advertising business that will catch the eyes - and marketing budgets - of major brands. From her previous role administering partnerships, Wootton’s expanded duties now include overseeing Roblox’s business development and education groups. Today, the company elevated former vp of global brand partnerships Christina Wootton - who oversees and helped build the program - to the role of chief partnerships officer.
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